If you don't have the new Weeknd record...

... I don't know what is wrong with you. It's just as good as the last two would make you hope. A stellar piece of bleak fantasy music. All the women are scheming, all the men are carrying, and no one ever remembers what they did last night. Download it right here. It's the third record that he has released for free during what might be the most impressive viral publicity campaign to date. Dig it.

Video: The Weeknd - The Knowing [official]

The Weeknd is one of the most surprisingly successful musical acts to come up in the last couple of years. That's not to say that Abel Tesfaye is anything less than brilliant. I just would not have predicted that his woozy, drug saturated tunes would connect with such a huge audience. Of course, he was already rising before Drake became his biggest fan. Now, it's just a question of how huge The Weeknd will get. Anyway, enough talk. Here is the new video for The Knowing. It's a wonderful science fiction short film of sorts that fits perfectly with The Weeknd's blissed out melancholy.

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Click Here to Download The Weeknd - Thursday